Patient Solutions Program Assessment

The Challenge

A large Life Sciences organization had a long running Patient Solutions Program and wanted to implement structural changes as the product neared Loss of Exclusivity.

The organization was struggling to assess the impact of the changes and provide meaningful recommendations to drive value in a cost-constrained environment.

Our Solution

Propensity4 integrated available data across phone and digital engagement. We conducted an engagement analysis to understand:

• Demographics of the program vs. the patient population
  How patients were engaging and disengaging
  The impact on engagement as changes were implemented

Provided recommendations on how to make the program more efficient within new budget constraints.

The Results

Propensity4 was able to map the flow of the program versus its initial design. The client was able to clearly understand engagement changes versus baseline due to program changes.

Propensity4 was able to provide recommendations on modifications to the SMS program to increase digital and overall engagement. Client and Propensity4 were able to develop recommendations on future pilots to refine the program to match patient preferences and drive further savings.