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Product Lifecycle Optimization.

Supporting you throughout the journey.

At Propensity4, we understand that each stage of a product’s lifecycle presents unique challenges and opportunities. Our comprehensive suite of services is designed to optimize your brand’s performance at every stage, from pre-launch to loss of exclusivity (LOE). Our team of experts leverages advanced analytics, industry best practices, and a deep understanding of the pharmaceutical and biotechnology industry to develop customized strategies that maximize your brand’s potential.

Whether you’re a large pharmaceutical company with a global presence or a small biotech firm bringing your first product to market, Propensity4 has the expertise and solutions to help you achieve your commercialization goals. Explore our tailored offerings for each stage of the product lifecycle to learn how we can help you drive success.

Where is your product along the lifecycle?


In the critical pre-launch phase, Propensity4 helps you lay the foundation for a successful product introduction. Our services during this stage include:

  • Market sizing and mapping
  • Bottoms-up most probable forecasting
  • Treatment/patient journey mapping
  • HCP targeting andsegmentation
  • Sales force sizing and structure
  • Patient profiling and source of business
  • Promotional mix modeling

Our team works closely with you to identify your target patient population, understand the competitive landscape, and develop a comprehensive go-to-market strategy. By leveraging our advanced analytics capabilities, industry expertise, and a data drive consultative approach, we help you make decisions that position your brand for success from day one.

Launch and Growth

As you introduce your product to the market and aim to establish a strong growth trajectory, Propensity4 offers a range of services to support your efforts:

  • Promotion mix optimization
  • Refined sales force size and structure
  • Forecast recalibration
  • Tactic, program, and channel impact analysis
  • Performance reporting

Our launch and growth solutions are designed to help you accelerate impact and drive brand performance by providing timely recommendations on how best to optimize your channel mix, deploy the right resources in the right places, and deliver the right message to help you improve outcomes for appropriate patients.


Once your brand has established a strong presence in the market, Propensity4 helps you maintain your trajectory and improve engagement efficiency to increase your Return on Investment (ROI).  Our services for mature brands include:

  • Channel impact analysis
  • Promotional mix optimization
  • Performance reporting

We focus on identifying new opportunities for growth, optimizing your promotional efforts, and maintaining strong relationships with key stakeholders. Our advanced analytics capabilities enable us to identify customer educational and engagement needs and direct the appropriate messages and channels to drive behavior change and maximum impact.

Loss of Exclusivity (LOE)

As your brand approaches the end of its exclusivity period, Propensity4 helps you navigate the challenges of generic competition and minimize the impact on your market share. Our LOE services include:

  • Channel impact analysis
  • Promotional mix optimization
  • Forecast recalibration

We work with you to develop a comprehensive LOE strategy that prioritizes cost-effective tactics, maintains brand loyalty among key customers, and minimizes the decline in revenue. Our team leverages advanced analytics to identify the most valuable customers to target and the most effective channels to reach them.

Connect with our experts.

At Propensity4, we are committed to helping you achieve your business objectives and drive success in the pharmaceutical industry. Our solutions can benefit your organization and help you stay ahead in a competitive market.


Contact us today to learn more.