Our Performance Optimizer can help you evaluate and enhance your brand or portfolio performance
Our Performance Optimizer starts by identifying the most relevant and reliable data sources for your brand or portfolio. By triangulating data from multiple sources and leveraging our expertise in business models and industry data sources, we provide a more accurate and holistic view of your performance, enabling you to make informed decisions and drive growth.
Our approach goes beyond simply providing raw data, as we leverage a data-driven consultative approach to make performance analysis simpler and smarter for our clients.
We consider a wide range of options, including:
Sales data
Patient Level Claims Data
Engagement Activity Data
Market research and customer insights
Financial and operational metrics
Competitive intelligence
To optimize performance across customer cohorts, our Performance Optimizer identifies the key metrics that most significantly impact your brand’s success. We analyze factors such as:
By focusing on the metrics that matter most, we help you prioritize your efforts and resources for maximum impact.
Our Performance Optimizer also includes sophisticated forecasting and scenario planning capabilities. We develop a Most Probable Forecast (MPF) for your product, considering a range of market factors and customer behaviors.
Our Forecast Emulator Tool powers our data-driven consultative approach, allowing us to pressure test your MPF and explore different scenarios that can quickly adapt to changing market conditions.
Our Performance Optimizer provides clients with a range of actionable deliverables. By leveraging these tools and insights, our clients can optimize their performance across customer cohorts, drive growth, and achieve their business objectives.
These outputs include:
Business Performance Analysis Platforms
Forecast Emulator Tool
P&L and A&P Investment Recommendations
Integrated Performance Tracking Database
At Propensity4, we are committed to helping you achieve your business objectives and drive success in the pharmaceutical industry. Our solutions can benefit your organization and help you stay ahead in a competitive market.
Contact us today to learn more.