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Performance Optimizer.

Our Performance Optimizer can help you evaluate and enhance your brand or portfolio performance

Enhancing Brand and Portfolio Performance.

At Propensity4, our Performance Optimizer service helps brands and portfolios evaluate their performance in a more comprehensive and actionable manner. In today’s data-rich environment, the challenge lies in determining the best data sources, triangulating among them, and gleaning insights that enable trajectory-changing actions.

Our Performance Optimizer is designed to address the key question: How will data inform my existing strategy to optimize performance across customer cohorts?

Sourcing and Triangulating Data

Our Performance Optimizer starts by identifying the most relevant and reliable data sources for your brand or portfolio. By triangulating data from multiple sources and leveraging our expertise in business models and industry data sources, we provide a more accurate and holistic view of your performance, enabling you to make informed decisions and drive growth.

Our approach goes beyond simply providing raw data, as we leverage a data-driven consultative approach to make performance analysis simpler and smarter for our clients.

We consider a wide range of options, including:

Sales data

Patient Level Claims Data

Engagement Activity Data

Market research and customer insights

Financial and operational metrics

Competitive intelligence

Identifying Key Performance Metrics.

To optimize performance across customer cohorts, our Performance Optimizer identifies the key metrics that most significantly impact your brand’s success. We analyze factors such as:

  • Market share and growth rates
  • Customer acquisition and retention
  • Customer Needs
  • Profitability and return on investment
  • Brand health and equity

By focusing on the metrics that matter most, we help you prioritize your efforts and resources for maximum impact.

Forecasting and Scenario Planning

Our Performance Optimizer also includes sophisticated forecasting and scenario planning capabilities. We develop a Most Probable Forecast (MPF) for your product, considering a range of market factors and customer behaviors.

Our Forecast Emulator Tool powers our data-driven consultative approach, allowing us to pressure test your MPF and explore different scenarios that can quickly adapt to changing market conditions.

Deliverables and Outcomes.

Our Performance Optimizer provides clients with a range of actionable deliverables. By leveraging these tools and insights, our clients can optimize their performance across customer cohorts, drive growth, and achieve their business objectives.

These outputs include:

Business Performance Analysis Platforms

Forecast Emulator Tool

P&L and A&P Investment Recommendations

Integrated Performance Tracking Database

Related services.

Connect with our experts.

At Propensity4, we are committed to helping you achieve your business objectives and drive success in the pharmaceutical industry. Our solutions can benefit your organization and help you stay ahead in a competitive market.


Contact us today to learn more.