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About Propensity4.

Integrated Insight Solutions for Pharmaceutical and Biotechnology Companies.

Propensity4 is a leading integrated data and insight solutions provider, serving the pharmaceutical and biotechnology industry since 2011. Our mission is to bridge data and insight gaps in the life-science industry to accelerate impact and drive business performance. We recognize that clients need more than simple data and project-specific analytics vendors and we have carefully curated our team to be an analytics partner that serve as strategic integrated data and insights consultants for life-sciences companies.

Our key differentiator lies in our commitment to life sciences and our deep experience in transforming disparate data into integrated insight platforms that are connected across customers, commercial operations, and strategic objectives. Over the years, we have successfully delivered on this value proposition through our partnership approach and proven proprietary methodology applications.

As data continues to grow exponentially in variety, volume, and velocity, clients need trusted advisors who can turn data into both insights and business performance drivers. Propensity4 is uniquely positioned to utilize its integrated insight platforms to develop and implement fit-for-purpose commercialization strategies that optimize resources and maximize outcomes.

Inizio Engage, a strategic, commercial and creative healthcare partner

In 2022, Propensity4 was acquired by Ashfield Healthcare, a global leader in commercialization services for the healthcare industry after a five-year partnership where we demonstrated the value of pairing analytics capabilities with engagement services. Our acquisition by Ashfield allowed us to expand our reach and enhance our offerings to better serve our clients.

In 2023, Ashfield Healthcare became Inizio Engage, further strengthening our position in the market and enabling us to provide even more comprehensive solutions to our clients.

Meet the team.

Chris Savage

Managing Director

Igor Rudychev

Chief Methodologist

Doug Staves

Decision Science Director

JJ Howard

Decision Science Leader

Sunil Bhandari

Sr. Decision Science Analyst

Vignesh Cholleti

Decision Science Analyst

Tushar Kalyani

Decision Science Analyst

Our Core Analytics Offerings.

Tap to view Customer Optimizer

Customer Optimizer

Identify, understand, and value your unique market and customer opportunity segments, tailoring your strategies to meet the needs of each group.

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Tap to view Performance Optimizer

Performance Optimizer

Evaluate your brand and portfolio performance in a comprehensive and actionable manner, leveraging data-driven insights to make informed decisions and drive growth.

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Tap to view Promotion Optimizer

Promotion Optimizer

Accelerating the analysis of brand promotional plans to optimize spend across channels and maximize return on investment based on the specific promotional needs of your brand.

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Tap to view Engagement Optimizer

Engagement Optimizer

Maximize your influence points with customers by creating tailored multi-channel contact plans and investment blueprints, optimizing the channel mix and copy for effective engagement.

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Connect with our experts.

At Propensity4, we are committed to helping you achieve your business objectives and drive success in the pharmaceutical industry. Our solutions can benefit your organization and help you stay ahead in a competitive market.


Contact us today to learn more.