Infusion Center Readiness

The challenge

A mid-size Life Sciences organization, who recently launched an infusible CNS product, set a goal of having 80%-90% of interested infusion centers be “Infusion Ready” within 1 year of launch.
The initial “focus” list of infusion centers proved to be error prone, reducing the effectiveness of the clinical educators tasked with driving “infusion readiness”.
The client needed revamped target lists in existing territories to accelerate infusion readiness ahead of a clinical educator field team expansion.

Review current state Target List to understand the original targeting methodology.
Utilize deep expertise to build a refined targeting methodology from in-house proprietary data sources, client data and publicly available sources that addressed current targeting challenges.
Develop and deploy new focus lists based on patient volume, population demographics and educator drive-time.

Within 8 weeks, PROPENSITY4 delivered refined targeting lists to existing and newly launched clinical educators in the field.
The output was so well received, the commercial organization explored expanding the PROPENSITY4 methodology across the Sales organization.

Infusion center focus accounts delivered:

>1.3k	78%
of “focus” accounts are segmented as high in patient or specialist counts or both	of “focus” accounts have product available and are the highest priority for Infusion readiness