Professional Overview
Brianna Cirillo is a Decision Science Analyst at Propensity4 (P4), where she focuses on forecasting, targeting, and generating data-driven insights from PURE syndicated studies. Her work involves applying statistical and analytical methods to uncover patterns, support strategic decision-making, and deliver insights that drive meaningful impact for clients.
Career Highlights
Brianna joined Propensity4 as a Decision Science Analyst in November 2024 and earned her M.S. in Data Science from Stevens Institute of Technology in May 2025. With a strong academic background in mathematics, statistics, and data science, she brings hands-on experience in statistical modeling and machine learning. Her analytical rigor equips her to tackle complex challenges and deliver scalable solutions. Looking ahead, Brianna is focused on expanding her expertise and stepping into leadership roles where she can continue driving innovation.
Education
- B.S. in Mathematics/Statistics, Monmouth University
- M.S. in Applied Statistics, New Jersey Institute of Technology
- M.S. in Data Science, Stevens Institute of Technology
Notable Achievements
- Transferred a key Excel-based process for PURE to Python, cutting deliverable time in half while improving efficiency and reproducibility
- Streamlined reporting workflows for PURE syndicated studies, enhancing both time efficiency and data consistency
Passions & Purpose
Brianna is passionate about deepening her understanding of the pharmaceutical landscape and using data-driven insights to uncover meaningful patterns and business opportunities. She strives to generate analyses that support informed, strategic client decisions while also contributing to the broader goal of improving healthcare outcomes. Collaboration is a cornerstone of her work; she values learning from her teammates and growing alongside them as they tackle complex problems together.
A Personal Snapshot
An advocate for staying active, Brianna makes fitness and working out a daily priority. Outside of the gym, she enjoys relaxing with a good book or spending time at the beach. A fun fact: she’s a 4th-degree black belt in martial arts, having trained for 20 years and taught for 10. This lifelong discipline has instilled in her a passion for personal growth and helping others succeed.
Favorite Quote
“Wins and losses come a dime a dozen. But effort? Nobody can judge effort. Effort is between you and you.” — Ray Lewis
— Ray Lewis