Professional Overview
Doug Staves is a Decision Science Director at Propensity4, where he leads analytics initiatives within the Customer Pillar. Leveraging his expertise in healthcare data, Doug applies a wide range of analytic methodologies across therapeutic areas to support smarter, data-driven strategies. From market sizing and patient journey analyses to HCP targeting and marketing mix modeling, Doug brings an end-to-end perspective that blends data science with business impact. He thrives in collaborative environments that spark innovative thinking and elevate the best ideas.
Career Highlights
Since joining Propensity4, Doug has worked across a diverse array of analytics functions, including:
- Market landscape analysis through market size and structure modeling
- Patient journey mapping and patient propensity modeling
- HCP targeting and marketing mix modeling
- Enhancing internal collaboration to elevate analytic creativity and impact
Doug is also committed to process improvement streamlining systems for faster, repeatable, and high-quality outputs that make a measurable difference in client performance.
Education
- B.S. in Mathematics
- M.S. in Applied Statistics
Passions & Purpose
Doug is passionate about solving complex problems and developing innovative, repeatable solutions with his team. He finds energy in activities like sampling strategy design, targeting optimization, and performance impact assessments. For Doug, data science isn’t just about algorithms, it’s about creating operational efficiencies and real-world business value.
Notable Achievements
- Partnering with companies to identify market opportunities and improve targeting strategies
- Spearheading process improvements that reduce delivery timelines and increase efficiencies
- Led high-impact analytics projects across multiple therapeutic areas, resulting in measurable business performance gains
Favorite Quote
“By failing to prepare, you are preparing to fail.”
— Benjamin Franklin
