Jonathan Howard is a Decision Science Lead at Propensity4, specializing in pharmaceutical forecasting, performance tracking, and end-to-end data and analytics solutions. With expertise that spans data processing, advanced analytics, and executive-level communication, Jonathan helps transform data into strategic insights that drive brand performance and commercial success.
Jonathan is known for building robust forecasting frameworks that integrate competitive intelligence, market insights, and operational dynamics. These tools support everything from launch planning to portfolio optimization. He works closely with cross-functional teams and global stakeholders to support strategic consulting engagements across multiple therapeutic areas.
His work is grounded in analytical rigor and elevated by a clear storytelling approach that makes complex data accessible to senior leadership, enabling confident, evidence-based decisions at all levels of the organization.
Jonathan enjoys tackling complex challenges in close partnership with clients and colleagues. He’s passionate about uncovering data-driven solutions that balance analytical precision with real-world application, making an impact on both business performance and patient outcomes.
Outside of work, Jonathan values quality time with his wife and two sons. He enjoys exploring the outdoors, swimming, and relaxing at home. He also loves baking and grilling, because for him, great food means great company.
“It’s the little details that are vital. Little things make big things happen.”
— John Wooden