The Propensity for Pushing Partners Forward

PROPENSITY4 is an integrated data and insight solutions provider serving the pharmaceutical and biotechnology industry. The organization started in 2011 as StrategiK Insight Global (SIG) with the primary value proposition to bridge data and insight integration gaps amongst analytic vendors in the life-science industry.  The proposition was born from the premise that as opposed to data and project specific analytics, clients are seeking analytic vendors with additional capabilities to serve as strategic integrated data and insights partners.

PROPENSITY4’s deep experience in transforming disparate data into integrated insight platforms that are connected across customers, commercial operations and strategic objectives is our key differentiator. Over the years, we have successfully delivered on this value proposition through our consistent partnership approach and proven proprietary methodology applications.

The above said, as data continues to grow exponentially in variety, volume and velocity, coupled with corresponding industry-wide analytic resource constraints, clients need trusted advisors that can turn data into both insights and business performance drivers.  The first step is to be “smart” about your data needs, and, being your trusted partner, we will limit the time to output to make your brand data-performance driven.

We center our insight platforms around four key areas and we invite you to learn more about us and see how we can be your partner in powering smart data…

Major Therapeutic Areas Served: 80%
Business from Rare Disease: 15%
Business from Large Pharma: 60%
Business from Small & Midsize Pharma: 40%
Interns Later Gainfully Employed: 100%


Doug Staves
Decision Science Leader
Doug serves as a Senior Statistician for PROPENSITY4.
Sese Abhulimen
Managing Director
Sese is the Managing Director and Chief Methodologist at PROPENSITY4.


We not only pride ourselves in our experience, quality and partnership – but in the intangible qualities of our company as well. One flagship component of that is our internship program.  We are proud of giving young adults, who are seeking a job in the data and analytics field, the opportunity to gain much-needed experience to help their entry into the job market.  The ability to both mentor and teach, while learning from young minds, is the kind of thing that drives and inspires us.

We seek to be the better partner and make our clients work smarter through all we do.